doing business in russia

Doing business in Russia is not easy. Companies that succeed, do two things very well:

First, they translate their websites to Russian.

Second, they promote their products and services in Russian to the Russian-speaking target audience on the social media.

But you’re probably wondering:

“English is the international language. Everybody speaks English. What are the benefits of Russian translation and localization for my business? How can I find the best Russian translator and avoid useless Russian translation services?”

Well, today I’m going to make it easy for you.

In this post, I will give you the reasons why you should use Russian translator services if you do business in Russia. And there’s more: inside the post, you’ll find a link to the post which will help you choose a Russian translator to meet your business strategy, requirements and priorities so that you could avoid useless Russian language services.

Russian translator will help you reach new customers.

The reason that successful companies in Russia translate their websites to Russian is that they communicate to their customers in their own language.

Today doing business in Russia is not like playing roulette. The Russian market is very attractive for any business. There are more than 160 mln Russian-speaking consumers. But according to the latest researches Russians prefer making purchases in their own language, because only 8% of the population can speak English.

The bottom line:
If you want to reach your target Russian-speaking customers, you have to speak the language of your marketing audience. Today the first communication channel is your website. Thus, it is very important to use best Russian translator services to localize your website.

English To Russian Translator

Build trust with the translated content into Russian.

The website translated into Russian is the gateway into your Russian-speaking customers’ soul.

What’s more:
Properly translated content into Russian taps into emotions of the target audience, provides solutions that enhance the lives of the Russian-speaking customers, and boost content marketing in the Russian market.

  • Websites in Russian are the gateways into your Russian-speaking customers’ souls.

No doubt:
You can enhance the value of your products and services in the Russian marketplace by assigning your project to the best Russian translator who can not only translate your website but also localizes the Russian content which is valuable, engaging and viral from the point of the Russian culture.

Give your visitors a reason to come back.

Everybody knows:
Updating your business website is very important. Localizing is crucial.

First, when you keep your website content fresh, you increase your visitors’ loyalty and get increasing repeat visits. It is more likely that a Russian-speaking visitor will return to your website if it is in Russian and gives engaging and valuable content within the bounds of Russian culture and mentality. Agree?

Second, when content is updated, the spiders come back to crawl your website. They report their findings back to Google with the impression “Yes, this website is important.”

By translating your content into Russian you constantly update your website. Accurately localized valuable and viral content will bring more visitors and more traffic to your website in the Russian marketplace.

Make the right impression in the Russian markets.

Enhancing your company’s user experience is critical. Impressing users today is no easy feat.

What is more:
Don’t forget that the way one audience perceives a particular image or colour can differ greatly from another reacts. And then there’s the fact that what’s acceptable for one target market can take on an entirely different meaning for another.

What to do:
Localization into Russian is the right solution if you want to do business in Russia.

To make a long lasting impression on Russian-speaking visitors, you need not only to speak their language, but also tap into emotions. Do this well and you’ll boost your company’s ability to connect with Russian visitors, not to mention, foster a healthy relationship with potential Russian-speaking customers.

What’s the bottom line?
If to use professional Russian translator services, your website can get properly localized images, colors and symbols which are culturally appropriate and intended for Russian-speaking audience. The results are positive user experience, higher engagement rates and faster growth.

Professional Russian translator with SEO skills.

  • If you don’t have relevant keywords on your website in Russian, Russian-speaking users will never know about your company.

Keywords on your website drive new customers from Google search results.

If you promote a product in the Russian marketplace, your translated website into Russian must contain keywords that Russian users use while searching for products and services in your industry. Otherwise, they will never find you.

On top of that:
If the Russian translator didn’t provide you with the relevant keywords in Russian, this Russian translation and localization service can be considered useless. Russian people will never know that your company ever exists.

The fix:

Look for highly experienced Russian translator with SEO skills. Don’t forget to state that the goal of your project is to get new Russian-speaking customers, thus you expect to get Russian localization, rather than Russian translation.

Get free targeted website traffic with the translation.

Here’s the truth:

High website authority results in higher organic traffic and better rankings for keywords.

The gateway to your website’s authority potential in the Russian marketspace is the content in Russian. Translated valuable content into Russian earns high-quality links. High-quality Russian content assets provide long-term SEO benefits and continue to attract organic traffic, social share and inbound links down the road.

You see:
Expertised Russian translator services will help you earn high-quality links, drive more traffic, and get more social media shares.

Conversion rate optimization

A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do. Whether it is to buy a product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.

What are the most important elements to translate into Russian, when you are starting to do business in Russia and want to increase conversion rates:

Translate into Russian the most popular pages, rather than translating your entire site right away. It is also very important to provide potential Russian customers with the options to choose their country of origin and their preferred currency and to outline shipping costs and any additional taxes or fees in Rubles.

Translate your social media and get more traffic

No doubt:

The most effective way to promote your brand in Russian is through Russian social networks.

Here is the brutal truth:

It’s definitely tough to promote your products and services in a language other than Russian in the Russian-speaking marketspace.

What to do?

Viral content localized and translated into Russian will solve the issue. Professional Russian translator services will be able to provide the proper localization of the viral content, that evokes relevant emotions appropriate in the Russian-speaking market. And in this, you’ll be able to get more traffic from the Russian social networks.

Below you will find an infographic which summarizes all the reasons why you should translate your website into Russian when you do business in the Russian-speaking marketplace.


Now that you have read this article, I want you to remember two things:

If you do or are going to do business in Russian, you have to use Russian translation and localization services. Russian translation and localization is extremely important considering the size of the audience and lack of English skills.

Accurately translated into Russian website will increase your sales, enhance the value of your products or services, improve brand awareness and visitors’ user experience, drive more organic traffic and boost your ranking.

Trust me, it works.

Now I pass it to you. What do you think? Have you already localized your website into Russian to enter the Russian market? Can you share your experience?

Oh, and don’t forget to share this on Twitter and Facebook and everyone else

By | 2018-09-02T05:28:37+00:00 September 2nd, 2018|